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Vendor: IBM
Exam Code: M2020-645
Exam Name: IBM Cognos Business Intelligence Sales Mastery Test v2

What is NOT a major advantage that IBM Cognos BI products have over the competition?

A.    Promotion of self-service.
B.    Ability to consume information in a variety of formats, languages, and devices.
C.    Consistency and accessibility from a wide range of data sources across the entire organization.
D.    Ability to build and automate business processes.

Answer: D

IBM Cognos BI Overview slide 11
The self-service collaborative capabilities of report creation and the flexible choice of how to access and interact with the information through web portal, mobile devices, et cetera, is a key competitive differentiator for IBM Cognos.

What is a high-yield question when positioning IBM Cognos BI to the CIO of an organization?

A.    Do your users trust the data that they have access to?
B.    How do you identify outliers in your business?
C.    How do you handle information requests from the business?
D.    What happens when management is not able to get information they need quickly?

Answer: D
Prospecting Business Intelligence
Slide 27 lists question in answer D as the first one:
However, in the Appendix, after the section titled “High-Yield Questions”, slide 42 starts with the question “How do you currently handle…”

According to studies by IBM and Gartner, what do CIOs list as their number one concern?

A.    Compliance
B.    Business analytics
C.    Mobility solutions
D.    Risk management

Answer: B

Which major differentiator did version 10 introduce to the IBM Cognos BI interface?

A.    Separate workspaces for distinct roles.
B.    Unified workspace for all users.
C.    Mobile support for all functionality.
D.    Ad hoc reporting capabilities.

Answer: B
Explanation: (page 2, first paragraph)

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